Another year of Super Bowl commercials is in the books!
This year the celebrity cameos were dialed up a notch and because of that there were seemingly fewer opportunities for voiceover than in years past. That being said, the opportunities for female VO noticeably stood out, such as in the the TurboTax "Dancer" video below:
The "Bud Light Hold" commercial below was another standout female VO opportunity:
And the Kia "Binky Dad" ad featured a tagline with female VO:
As far as commercials that were full-on VO, E*TRADE's Baby Wedding ad incorporated voiceover from start to finish:
Although this year there were less opportunities for voiceover overall, the ebb and flow of voiceover work is a constant we should always be prepared for. The increased visibility on women in voiceover and women in the entertainment industry as whole at this year's Super Bowl was a nice shift to see in the industry.
What was your favorite commercial this year? What are trends you noticed? Let us know your thoughts by commenting over social media or by sending us an email!
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