Super Bowl Watching Guide

2022 Super Bowl Commercial Guide for VO

If you're tuning in to the Super Bowl on Sunday just for the good commercials, you're not alone!

The Super Bowl is the premier advertising event of the year. In fact, four of the five most watched telecasts ever were Super Bowls, so it's no wonder that commercials aired during the event are such a big deal.

With that in mind, we think this is the perfect opportunity to watch these commercials with the critical eye of a professional voice over actor. To help in this endeavor, we've created a guide that you can print up and bring with you to your Super Bowl watching party. After the game, upload your answers so we can compare results!

We've given you five questions each in three different difficulty levels. You can do one, two, or all three levels if you're up for the challenge!

Just make sure your friends don't mute the TV once the commercials come on.

Have a great weekend!

Easy - thinking like a consumer

  1. How many commercials featured male VO / female VO / no VO:
  2. How many commercials had a voice that sounded...
    teen or child:
    20’s-30’s:
    40’s-50’s:
    60+:
  3. Did all the voices match the demographic you expected for the product, or did any of the voices surprise you? Why? 
  4. How many voices were quirky, odd, or non-traditional?
  5. Which commercial had your favorite voice over, and why? 

 

Medium - thinking like a voice actor

  1. Which commercial styles (and how many of each) did you notice?

  2. How many times did you hear the "rule of three"? 

  3. Did any stepping stones/operatives stand out?

  4. Did you notice any particular vocal qualities in the VO? How about accents?

  5. Did you hear an ad that you could have been cast in? 

 

Hard - thinking like a writer/casting director/producer

  1. Name a commercial with memorable writing. How did the voice over handle the words?

  2. Name a commercial that used only a few words of VO. What effect did that have on the spot?

  3. Name an ad that made an impact on you. Write the specs for that ad.

  4. Did you notice any trends in the sound of the VO or in the writing style?

  5. Did you recognize any of the voices?

Once you're back home, visit this link to fill in your answers! We'll share the results next week.

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